FishCo 98+1 Jerkbait

FishCo 98+1 – Built for Distance. Designed to Catch.

The FishCo 98+1 is a precision-engineered lure built to perform in a wide range of water conditions. Its unique diving bill is aligned along the central body axis for reduced water resistance, allowing smooth, sharp darting action that mimics wounded baitfish. The flat body enhances this motion, making it deadly during jerks and pauses.

Cast Farther, Fish Smarter
With an aerodynamic shape and low-drag lip design, the 98+1 cuts through air for long, accurate casts—even in wind. The internal Moving Balancer System, featuring dual tungsten weights, stabilizes flight and improves range and control.

Midrange Master
Its reflective finish flashes to attract predators in mid-depth water, while internal tungsten rattle beads add vibration and sound to draw bass from a distance.

Hooks That Hold
Equipped with three black nickel treble hooks for sharp penetration, wear resistance, and superior strength. The horizontal eye design ensures natural action and consistent hookups.

Whether you're covering water fast or targeting pressured fish, the FishCo 98+1gives you the edge.